Ethical and Sustainable Brand Directory

Allbirds Tree Dashers running shoes in mint/Cyclone

As a sustainable fashion blogger, I’m commonly asked for recommendations on ethical and sustainable brands. Here’s a list of brands that I’ve vetted. None of these brands is perfect, but based on my research, I think they’re doing good things for the planet and its people, and are willing to improve.

This is a work-in-progress, as I don’t buy much clothing and do my best to vet each brand before adding it to the list. If you’d like to see a certain brand here, feel free to leave a comment, and I’ll check it out!

If you want to learn how to research brands, see my post on how to tell if a brand is sustainable or greenwashing.

Some of these are affiliate links, meaning that I earn a small commission on any purchases at no extra cost to you. This income allows me to keep creating educational content on sustainable fashion. If you can, please always shop your closet, swap, or shop secondhand before buying new. 


Eileen Fisher—Certified B Corp with sleek, minimalistic pieces (pretty pricey though)

Girlfriend Collective—Activewear made from recycled water bottles; SA8000 certified factory and Oeko-tex certified fabric

CHNGE—Edgy streetwear made from certified organic cotton in factories with various fair labor certifications

Christy Dawn—Flowy floral dresses crafted locally in the US by workers who are paid a living wage

HARA—Australian brand making loungewear and undies from sustainable materials like Lyocell

More Affordable 

Pact—clothes made from GOTS-certified and Fair Trade cotton

For Days—organic cotton clothes with a closed loop model (you can send old clothes back for recycling)

Everlane is not on this list because of their greenwashing and unethical labor practices.

Not as Affordable but Still Great Brands

Dazey LA—colorful clothing and fun prints made from organic and recyled materials. Workers are paid a living wage.

Kotn—Canadian company that invests in the Egyptian cotton farming community; certified B Corp

MATE the Label—Loungewear and super chic jumpsuits made from sustainable materials like certified organic cotton, linen, and TENCEL. Manufactured locally in the US with a commitment to fair wages and workers’ rights.

Tentree—Canadian company that plants 10 trees per item sold; certified B Corp

Two Days Off—Carbon-neutral clothing brand owned by a Black woman climate scientist

Patagonia—Quality activewear often made with recycled or organic materials. Encourages customers to buy only what they need, and also offers a used clothing selection and workshops on fixing your clothes.

Made in the USA

“Made in America” clothing isn’t always ethical, but here are some brands doing it right.

Miakoda—size-inclusive loungewear made in NYC

Harvest & Mill—loungewear grown and sewn in the US

MATE the Label—size-inclusive made in the US

Small box with two pairs of Knickey underwear, one in white and one in black


See my guide to sustainable underwear for a more in-depth look at these brands.

Boody—Bamboo viscose and organic cotton undies & loungewear made in a closed-loop system and in WRAP-certified factories (super comfy, I really like their full brief undies). Sizes 2XL-4XL coming in March 2021.

Pact—more affordable organic cotton underwear made in a Fair Trade factory

Organic Basics—B Corp using sustainable and innovative fabrics, like TENCEL (use code LILYOOBC for 10% off; expires March 31, 2021)

Knickey—underwear made from certified organic cotton in Fair Trade factories. Offers both neutral and fun colors. Recycle your old underwear from any brand to get a free pair of Knickey! (also use code IMPERFECTIDEALIST for 10% off)

Paradesize-inclusive and vibrantly-colored underwear made from recycled materials

Girlfriend Collective—seamless and size-inclusive underwear made from recycled water bottles

Allbirdssize-inclusive basics made from a unique blend of natural and innovative materials including TENCEL, Lyocell, and responsible wool


Allbirds—B Corp with sneakers made from sustainable materials (instead of synthetics). Even has carbon-neutral running shoes (first photo in post)

Cariuma—Brazilian brand with canvas sneakers made from recycled and natural materials.

Rothy’s—Shoes and bags made from recycled plastic.


SnowdropAccessories (body, boob, and vulva-shaped earrings)—small WOC-owned Etsy business

About Me

About Me

I'm Lily, and I run races and go places (& blog about it). I also try to advocate for the planet & its people.
Here is where I document my (mis)adventures and try to offer some helpful advice. Feel free to join me for the ride. Read More

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